The Washington Post Magazine
Product Design, Strategy, Concept, Research
September 2021 - April 2022
It had Issues.
The Washington Post has many sub-brands that are a part of the Post’s ecosystem. These different sub-brands often have their own unique branding with varying design and content elements.
The Washington Post Magazine had different types of styling, colors, and overall branding associated with articles, and these stories are currently rendered in an old platform.
This branding can cause inconsistency and potential confusion to readers.
New circulation.
During this re-platform effort, I was limited in resources and time.
I had to audit and index all of the existing components that made The Washington Post brand feel unique and migrate them into an existing article template.
Time was of the essence as the old platform was not factored in to generate ad revenue.
Easy to digest.
In this redesign, I kept familiar elements that helped distinguish the brand.
At the same time delivering on migration constraints to existing article templates.
The new designs incorporated refreshed visuals, updated story elements, and elegant story layouts.
If you’d like a full case study.